2023 ALTOONA CURVE
In my second season with the Curve, I took on larger design roles, including the two design projects described in more detail below. Having proved my skills in the prior season, I stepped into the lead designer role on a significant share of graphics projects, trying new techniques and learning along the way.
Altoona Curve 25th Anniversary Logo
2023 marked the 25th anniversary season of the Curve and I was tasked with creating a mark to celebrate the commemorative season. The project expanded my logo design skills, and following many versions and months of edits, the team formally announced the logo following the 2022 season. This was my largest design project to date and one I take pride in due to the vast amount of research and creative energy that went into the final design.
Altoona Pizza Rebrand
Minor league baseball is full of amusing, and sometimes quirky, rebrands. In 2023, the Curve celebrated a local delicacy, Altoona pizza, and became the Altoona Pizzas. This Sicilian crust topped with salami, green pepper, and American cheese may not hold the highest regard in online reviews, though is a local culinary staple worth immortalizing on a jersey and hat. My role was to design the full uniform look for the Pizza brand, along with the accompanying creative elements, some of which are shown below. I learned what it takes to design a new uniform from scratch, and after over a year of designing and creative meetings, the Pizzas took the field in mid-August.